The growth of podcasting

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As we enter a new decade, we find ourselves immersed in a completely digital world. Our lives are flooded with different forms of content, shared across multiple platforms and mixed in with various forms of advertising. For brands and marketers, it can often feel like the online world has become saturated, and amongst the competition and the noise, it can be difficult to capture the attention of your target market and encourage them to engage with you.

As content gets shorter and shorter, with platforms such as TikTok and Instagram focusing on short digestible video snippets with only 10-30 second time frames, there is another older, wiser and less visual medium growing rapidly and quietly in the background, boasting attention spans of 40-50 minutes. 

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment.