30,000+
Monthly Downloads
Top 50
Running Charts in GB & USA
1 Year
of Consistent Releases
Re-launching the Marathon Talk Podcast to New Heights
The existing Marathon Talk Podcast was a trusted, credible and respected voice within the running community. It had been running for 12 years and was shortlisted as one of the Mixcloud 2016 industry Online Radio Awards. The show retired in January 2022 at Episode 600. That was until Abbott World Marathon Majors decided to bring it back to the streams in 2023.
As the new power-house behind the show, Abbott World Marathon Majors were ready to transform the podcast to make an even greater impact than before. They partnered with Podcast Labs, and together, we had a two-year mission to guide and manage the podcast while ensuring that it flourished under new ownership. Podcast Labs was bought onboard to elevate the podcasting experience, for the podcast team and for the listeners.
As the new power-house behind the show, Abbott World Marathon Majors were ready to transform the podcast to make an even greater impact than before. They partnered with Podcast Labs, and together, we had a two-year mission to guide and manage the podcast while ensuring that it flourished under new ownership. Podcast Labs was bought onboard to elevate the podcasting experience, for the podcast team and for the listeners.
Our Services Included:
✅ Podcast Review
✅ Sound Design
✅ Trailer Production
✅ In House Editing
✅ Social Media Assets
✅ Sound Design
✅ Trailer Production
✅ In House Editing
✅ Social Media Assets
Podcast Review
We took a deep dive into the existing podcast to identify areas where we could add more value. We wanted to discover ways that we could enhance the existing production and quality so that it would result in a better listeners experience and therefore attract larger numbers.
Sound Design
We employed the magic of sound design to craft an auditory experience that resonated with runners, immersing them in each episode.
Trailer Production
Our team crafted an engaging and compelling trailer that acted as a beacon, drawing both new and returning listeners to the new and improved podcast. It was important that it felt familiar enough so that the loyal listener base would continue to engage.
Expert Audio Editing
Our in-house audio experts ensure that each episode is a combination of audio quality and storytelling. The format involves combining multiple different recordings to create a dynamic feel to the podcast. Our editors ensure this is done seamlessly to create a smooth listening experience.
Web Toolkits
Our development of comprehensive web toolkits empowered the podcast to become a valuable resource hub for runners. The web pages become an extension of the podcast, offering show notes, key information, SEO value and links to important resources.
Social Media Assets
We strengthened the podcast's social media presence by creating engaging assets for each episode. From new episode graphics, to dynamic audiograms, we wanted to capture people's attention and give them a snippet of the episode content. This increased overall visibility of the podcast and helped us reach the community of running enthusiasts.
The Results
We can safely say that the results have been great! Through consistency, high-quality editing and impactful promotion, we have helped to boost the podcasts impact.
Regular Fortnightly Releases: The podcast has maintained a consistent release schedule, offering fresh content every two weeks to an eager and dedicated audience.
Over 30,000 Downloads Per Month: The audience has grown substantially, with over 30,000 downloads per month, attesting to the podcast's broad appeal and compelling content.
Consistently in the Top 50 of Running Charts: The podcast secured its position among the running elite, consistently ranking in the Top 50 of Running Charts in Great Britain and the USA.
Regular Fortnightly Releases: The podcast has maintained a consistent release schedule, offering fresh content every two weeks to an eager and dedicated audience.
Over 30,000 Downloads Per Month: The audience has grown substantially, with over 30,000 downloads per month, attesting to the podcast's broad appeal and compelling content.
Consistently in the Top 50 of Running Charts: The podcast secured its position among the running elite, consistently ranking in the Top 50 of Running Charts in Great Britain and the USA.
TESTIMONIAL
"Podcast Labs have been great to work with. They have been really flexible and have adapted to our way of working which enables us to record and release at speed. Which is essential for us because of the timeliness of our content.”
Danny Coyle | Chief Content Officer at Abbott World Marathon Majors
