Considering making a podcast? Maybe you're deciding how best to spend your marketing budget? This guide will give you the most detailed breakdown of what's happening in podcasting, and why it's the perfect time for brands to jump into podcasting.
Podcasts have proven to be one of the most powerful and profitable tools for businesses to connect with customers, clients and fellow industry leaders.
But it's a huge industry to navigate, which is why we've put together our 2023 Playbook. We've found the numbers that speak for themselves, and paint a vivid picture of:
Who is a part of the podcast listener market and their listening habits
Where and how to create all-important touch points with those listeners
What to expect from innovations in the audio space throughout the year ahead