FIND OUT HOW SALONOLOGY ATTRACTED NEW & ENGAGED EXISTING MEMBERS THROUGH PODCASTING

2356+
Listens
0#
Episodes
1#
Marketing Podcast Chart Peak
15+
5 Star Reviews

Campaign Objectives

Ryan & Hollie Power are the masterminds behind Salonology – the salon industry’s mentoring and business community. They regularly nurture their audience of salon-owners through engaging social media and video content, live events and guides and with the audio industry thriving, their members were desperate for them to start podcasting!

With their busy schedules, Salonology were looking for a podcast agency to make the process as simple as possible, so they could just focus on creating excellent content for their listeners. They approached Podcast Labs to support with the recording, production and marketing of their new show, and as a result grow their membership platform. 

Careful Planning

Salonology started their podcast journey with our Strategy & Launch programme, a proven process for launching a winning podcast, combined with Hollie and Ryan’s incredible natural ability to engage their salon owners audience, the podcast was a recipe for success. 

High Quality Sound

Our production team record with Hollie and Ryan in our Bournemouth Recording Studio, allowing us to capture broadcast-quality audio and run our 4 stage backup and recovery system to guarantee all reordings, including witrh remote guests are clear and never lost. 

Accessible Everywhere

Making the show available everywhere is key for the success of any podcast, so naturally The Salonology Show is available on every major podcast app, their website, and even on smart speakers.

Valuable content & interesting guests

Every episode provides entertaining and engaging content with the target audience at the heart of the conversations. Bonus episodes and consistent brainstorming keeps the show fresh. 

Engaging marketing material

Taking the highlights and important messages from each episode and creating engaging copy for web and social allows the podcast to be more easily found online helping to attract and grow the listener base.

Active Promotion

With the release of each new episode comes a detailed description, social media images and copy, and audiograms to remind the audience of new episodes. 

 

“Our show has achieved tens of thousands of downloads and multiple chart positions which wouldn’t have happened without Podcast Labs. They’re worth every penny and our relationship with them will be a long and fruitful one.”

Hollie & Ryan PowerOwners, Salonology

Find out how we can help you

Drop us a message here if you want to find out more about what we do and how we could do it with you too. 

 

hello@podcastlabs.co.uk