70+
Live Episodes
500+
Monthly Downloads
2
Hosting Opportunities
500+
Community
Increasing the personal brand of Lee Cooper and transforming the Extrology brand into a community
The ‘Extrology’ Podcast started as a passion project but has since grown into a powerful platform for sharing extraordinary stories. Lee Cooper, the host, wanted to enhance his profile while turning Extrology into a brand that celebrated the uniqueness of people's journey's. Our mission was to use the power of podcasting to elevate Lee’s personal brand and grow a community of engaged listeners.
Our Services Include
✅ Podcast Strategy
✅ Podcast Branding
✅ Trailer Production
✅ Sound Design
✅ Website Build
✅ Website Toolkits
✅ Social Media Toolkits
✅ Social Media Management
✅ Video Marketing & Clips
✅ Podcast Branding
✅ Trailer Production
✅ Sound Design
✅ Website Build
✅ Website Toolkits
✅ Social Media Toolkits
✅ Social Media Management
✅ Video Marketing & Clips
Podcast Strategy
Our initial step was to craft a comprehensive podcast strategy. We focused on these key elements:
Podcast Branding: A new branding approach was adopted, emphasising the new slogan "People are Extraordinary." This resonated with the essence of the show and connected deeply with the target audience.
Video Production: We believed that audio alone wasn’t enough to celebrate the compelling guests and conversations that were happening. We wanted to bring Lee Cooper to the forefront by crafting interesting video snippets that could be marketed to celebrate his interviewing style.
Sound Design: A unique sonic identity was crafted for the podcast, creating a memorable and consistent listening experience.
Podcast Branding: A new branding approach was adopted, emphasising the new slogan "People are Extraordinary." This resonated with the essence of the show and connected deeply with the target audience.
Video Production: We believed that audio alone wasn’t enough to celebrate the compelling guests and conversations that were happening. We wanted to bring Lee Cooper to the forefront by crafting interesting video snippets that could be marketed to celebrate his interviewing style.
Sound Design: A unique sonic identity was crafted for the podcast, creating a memorable and consistent listening experience.
Website Development
We built an engaging and user-friendly website for Extrology. This included:
Website build: A responsive and visually appealing website was developed, making it easier for listeners to access episodes and information. This website was a hub of content, a way for listeners to connect and a chance for Lee to promote his role as an interviewer.
Website toolkit: For each episode, we produced a comprehensive toolkit including summaries, show notes, and subscription links, to enhance the user experience and help provide a cohesive backstory.
Website build: A responsive and visually appealing website was developed, making it easier for listeners to access episodes and information. This website was a hub of content, a way for listeners to connect and a chance for Lee to promote his role as an interviewer.
Website toolkit: For each episode, we produced a comprehensive toolkit including summaries, show notes, and subscription links, to enhance the user experience and help provide a cohesive backstory.
Social Media and video marketing
Social Media Toolkit: We designed social media templates and guidelines for consistent brand representation across platforms.
Video Marketing & Clips: We produced short video snippets from the full podcast episodes, designed to be shareable on social media platforms. We purposefully chose the most engaging parts of conversation in order to reach a wider audience and give them an exciting window through to the episode content.
Social Media Management: Scheduled and curated posts, engaging with the audience, and monitoring feedback.
Video Marketing & Clips: We produced short video snippets from the full podcast episodes, designed to be shareable on social media platforms. We purposefully chose the most engaging parts of conversation in order to reach a wider audience and give them an exciting window through to the episode content.
Social Media Management: Scheduled and curated posts, engaging with the audience, and monitoring feedback.
The Results
Our collaboration led to several significant achievements and we hope to continue to see more growth over the coming months.
Increased Listener Base: The podcast's listener base is growing month on month since introducing video. We are seeing a consistent increase in engagements across the Extrology social accounts as well as downloads of the podcast, which shows new audiences are coming and staying engaged as new episodes are released.
Strong Personal Brand: Lee Cooper's personal brand witnessed considerable growth, both within the podcasting sphere and in other relevant domains. He has since been invited to new podcasting and interviewing opportunities.
Positive Feedback: The video snippets were highly effective in attracting new listeners, with some clips going viral and significantly boosting exposure.
Increased Listener Base: The podcast's listener base is growing month on month since introducing video. We are seeing a consistent increase in engagements across the Extrology social accounts as well as downloads of the podcast, which shows new audiences are coming and staying engaged as new episodes are released.
Strong Personal Brand: Lee Cooper's personal brand witnessed considerable growth, both within the podcasting sphere and in other relevant domains. He has since been invited to new podcasting and interviewing opportunities.
Positive Feedback: The video snippets were highly effective in attracting new listeners, with some clips going viral and significantly boosting exposure.
TESTIMONIAL
“Whatever that dream might be, Podcast Labs will make it happen, and they’ll do it in such a wonderful way that you’ll have a lot of fun along the way, with a great group of people.”
Lee Cooper | The Host
