Elevating the art of podcasting and brand promotion
When Katie handed over the reins of "Marketing in the Madness," she was entrusting us with a brand that championed marketing insights and creativity. We took on this challenge with a commitment to enhancing the podcast's quality and brand presence.
Since then, we've delivered episodes that not only met but exceeded all expectations. The first episode we produced since taking over the podcast quickly became the highest performing episode - in both social impact and listener downloads.
Since then, we've delivered episodes that not only met but exceeded all expectations. The first episode we produced since taking over the podcast quickly became the highest performing episode - in both social impact and listener downloads.
LIVE PODCASTING
Delivering Excellence in Audio and Video
Our first goal was clear: to deliver the purest audio and video content, ensuring a great experience for Katie's audience. This meant recording in our studios (whenever possible) and editing everything in house by our expert team. The result? Beautiful 4K video and smooth audio that sets new standards for Marketing in the Madness podcast.
Our Services Include
✅ Audio styling & production
✅ On-location recording
✅ Launch planning
✅ Management & distribution
✅ Promotion & marketing assets
✅ Results & growth and
✅ Trailer production
✅ On-location recording
✅ Launch planning
✅ Management & distribution
✅ Promotion & marketing assets
✅ Results & growth and
✅ Trailer production
Creating Trailers and Video Clips with Impact
To truly capture the spirit of "Marketing in the Madness," and help to get it in front of the right audience, we create engaging trailers for each episode. These trailers are a vibrant reflection of the show's energy and fun, providing a sneak peek into the exciting conversations. Each trailer is created for the different social channels to make sure they’re performing their best.
Our plan was to dominate the social space by creating engaging clips that would resonate with our audience and entice them to become followers of the show. Along with personal messaging from the host to further boost engagement across socials.
Our plan was to dominate the social space by creating engaging clips that would resonate with our audience and entice them to become followers of the show. Along with personal messaging from the host to further boost engagement across socials.
Promotion That Sets The Podcast Apart
Our expertise doesn't end with recording and editing; we deliver in the art of promotion. We understand that a great podcast deserves an equally great promotional strategy. We've leveraged our marketing prowess to ensure "Marketing in the Madness" reaches its full potential. Our promotional efforts have expanded the reach of the show, attracting a wider and more engaged audience.
Engaging Social Media Content
Each episode has a main trailer and multiple short-form video snippets going out on social. We spend time selecting the best snippets of conversation with the greatest value for the audience. The content is carefully selected to align with the podcasts ethos and value to their audience. Each video is tailor made to the platform. Including sizing, copy and covers.
The Results
"Marketing in the Madness" has undergone a successful transformation and will continue to do so. Listener engagement is continuing to rise week on week. Our focus is to continue pushing the boundaries, delivering on high-quality content and attracting new listeners.
TESTIMONIAL
“I absolutely love working with Podcast Labs. They are a content machine! They are able to move really fast and always produce amazing content for us that fits the brief and resonates with our listeners. Their new studios are beautiful too! ””
Katie Street | CEO of Street Agency and Marketing in the Madness Podcast Host
