Within Reach: Award-Worthy Audio at the Heart of a Global Health Campaign
UK medicine podcast chart
top podcasts globally
healthcare experts
Overview
Avalere Health exists to make sure every patient possible gets the care they deserve. As a leading healthcare consultancy working with biopharmaceutical clients at the highest level, their work sits at the intersection of science, policy and human lives. When the stakes are that high, the storytelling has to match.
"Within Reach" was born as part of a wider Avalere Health campaign of the same name - a multi-format anthology series tacking the uncomfortable truths about cancer treatment, access and care, and what the industry can actually do to solve them. It included reports, expert insights, blog posts and of course podcasts. Podcast Labs were brought in to support with the production and marketing of the podcast strand.
Strategy
Avalere Health arrived with the campaign already taking shape - the concept, the positioning and the wider creative direction were all in place. What they needed was a podcast partner who could take that foundation and build something sonically exceptional on top of it.
We ran a fast-track strategy process: reviewing their existing plans, feeding back our expertise on format, structure and audience, and refinding the details across a series of sessions with their branding, marketing and project teams. The brief was clear - the podcast needed to feel like an integral part of the "Within Reach" campaign, not an add on. Every tone of voice decision, every asset, every piece of copy had to align with the wider body of work.
Bespoke Sound Design: Crafting Impactful Moments for Within Reach
At ther heart of the series were the patient stories. Unique audio bites that placed the listener directly inside the experience of a real patient navigating cancer care. They were intimate and immersive crafted with such care for sound design that you felt like you were in the room with the person telling their story.
Our Senior Content Producer Dan Johnston built many of the sound effects from scratch. Original sound design, created specifically for this show to serve stories that deserve nothing less.
Around those patient stories, we produced expert interviews with oncology and healthcare professionals from across the UK and the US - coordinating transatlantic recording sessions, managing guests and ensuring every episode met the exceptional standards the campaign demanded.
After each session we delivered branded video clips for social, web copy, launch assets and everything in between, all locked to the visual and tonal identity of the wider Within Reach campaign.
Numbers that make us proud
Within Reach is a reminder of how impactful audio can be. The podcast became one of the campaigns most powerful components, bringing humanity and intimacy to a subject that can easily feel clinical or distant.
For Podcast Labs, it was an honour to work on. The subject matter, the client team, and the creative latitude to do something genuinely special made this one of our most memorable productions. We're already looking forward to season two.
"It's been an absolute pleasure working with Podcast Labs - the Within Reach podcast has been a major part of the whole campaign and we're really pleased to see it continue growing. There is definitely appetite for a second season. I cannot praise Dan and Brit enough - they are both so talented and a genuine pleasure to collaborate with."
Evie Hull - Senior Campaign Manager - Avalere Health
.jpg)
